Ah, Fall…
The leaves start changing colors…the weather starts to get a bit chillier…staying in sounds like the perfect plan every weekend.
Fall not only marks the changing of the seasons, but it also marks the changing of our selling strategies. As summer promotions of fun in the sun have long passed, it’s time to shift gears and get ready for gift giving season.
As you sift through a mountain of holiday catalogs and gift guides, you try to get your choices narrowed down. You certainly don’t want anything that will be one-time use or simply tossed to the side.
Longevity is what you're aiming for.
But as you sit on your couch all cozy, you take a long sip out of your custom mug, and suddenly your eyes open wide. Even the lamp that’s hanging over your head finally decides to change its bulb and light up.
You’ve got it!
Why not a warm blanket?
Memories to be Cherished
Whenever we take inventory of what really matters to us, blankets are usually the items that stick around. We tend to have a special connection to the items that have memories tied to them.
When gifting a blanket to your top clients, you’ll know they’ll put it to immediate use. A blanket cannot be simply tossed to the side and forgotten about.
And once your clients create that memory of receiving an awesome blanket from you, you’ve just earned a spot on their couch.
Size? What Size?
When dealing with holiday gifts, clothing and apparel can get tricky. You don’t really want to be asking for any clothing sizes as that may give away what you might be planning, especially if you want the gift to be a surprise.
Luckily, blankets are the perfect size for anyone! With a “one size fits most” mentality, you know a blanket will slot in perfectly into the recipient's home.
Decoration Options Galore
Who knew a blanket could have a variety of options to decorate it with? While all choices may be tempting, be sure to choose the right method for that special client.
Laser Patch – Most blankets can be adorned with a laser patch that can have a company logo or name etched onto them. Typically placed in the corner, patches can offer that perfect touch of subtleness, especially if you’ve got a delicately knitted blanket whose pattern should be the focus of attention.
Embroidery – As a tried and true method for decoration over the years, embroidery is a classic embellishment option that can display a name or company logo in the best light possible. Opt for personalization on the blanket and watch your client’s eyes light up when they receive their gift.
Sublimation - Edge to edge printing offers the best solution if you're looking to make an impact with your gifting. Your blanket of choice turns into your own personal 50" x 60" blank canvas to express your creativity.
Sublimated blankets work best when your client has fun, colorful artwork that's just waiting to be printed in high-definition clarity. High resolution photos can even be printed on blankets to create a truly one-of-a-kind commemorative piece.
With a full arsenal of gifting ideas now fresh in your mind, the tools to impress your top clients are now in your hands. Remember the following:
Get your samples ahead of time
Complete the package with ribbons, note cards, or gift boxes
Gift with your heart
Number 3 is the most important. We're not asking for waterworks here, but if you put your heart into finding the perfect gift, then it looks like you'll have a client, maybe even a friend, for life.
